5 Fairtrade myths

Tuesday, 10 July 2018  |  Admin

5 Fairtrade myths


  1. Fairtrade products are more expensive

Fairtrade organizations work directly with producers, cutting the number of middle men who each of them increase the cost of the product by taking their margin. Therefore, the cost of the product would be very similar to a conventional product however the share going to the producer would be greater.


2- Fairtrade products are low quality products

Most of the fairtrade products would be handmade. The aim of the producers are to sell more and more items and therefore they have to create high quality products that are in demand in the countries where consumers buy fairtrade. There is a constant discussion between the producers and the wholesalers to create high quality products that would sell in Europe, America…


3- Any producer can claim that their product is fairtrade and use the logo

The fairtrade logo is internationally recognized and guarantee the respect of fairtrade standards. These standards apply for all the steps of the products and are checked regularly by Fairtrade organizations. If a farmer, producer, does not respect the fairtrade standards, he wont be able to use the logo on his products.


4- Fairtrade producers receive developed world’s wages in developing countries

The wages of the producers are determined according to some factors, not the wages in developed countries:

  • The amount of time, skill involved in the production
  • The minimum wage where the products are made
  • Cost of living in the local context…


5- Coffee labeled Fairtrade is the highest quality

Unfortunately, it is not necessary true! The Fairtrade label is not a qualitative label, it is to inform you that the fairtrade standards were respected, that the farmer was paid fairly, received a Fairtrade premium, respect environmental standards…